4 ways to increase engagement with your members

Membership retention: something that’s at the back of any association professional’s mind. Marketing General Inc reports that over 50% of associations have reported an increase in membership over the past 6 years. With fantastic stats like these it’s not surprising that the industry is seeing to new associations that will pop up and competing for members...making it harder and more critical than ever to find ways of retaining your members year on year.

A term that has become synonymous with retention is engagement. In fact, engagement has become something of a mantra. Simply put, increased member engagement typically results in increased member retention.

In any case, all of this talk about member engagement and it’s impact on the all important member retention, got us wondering...what really is member engagement and how do we nail this thing down!? So, here are our top 4 tips to help you increase engagement in your association:

 

1. CREATE A COMMUNITY

Your members shouldn’t just be an unrelated group of individuals;  membership in your association should signify a level of belonging to something bigger. Whether you have 100 or 100,000 members, there’s huge potential to leverage from them, and that’s community.

Benefits of belonging to a community include sharing of knowledge, supporting one another and creating business connections. These are all things your association can provide at individual level, but the real value lies in instilling a sense of community amongst your members and encourage this to flourish.

Offering networking and other social events for your members throughout the year is a great way to foster connections. Quiz nights, chapter lunches, sports tournaments, and wine tastings are all different, refreshing ways to bring your community together.

Harnessing digital technology is another great way to bring your members together. Private Linkedin and Facebook groups where conversations, support, and opinions are encouraged are a great place to start. Creating your very own Association app where members can connect in an innovative way that’s branded and crafted entirely to you and your association takes this to a whole new level.

 

2. FACILITATE 2-WAY COMMUNICATION

Associations communicate with their members in a variety of ways; from providing important information about changes in their industry to hosting an annual conference. These set pieces are important and should continue to be an integral part of how you communicate with your members. However, to create truly engaging experiences your member communication should be multi-directional.

Solicit opinions from your members using digital polls about their burning issues –  we recommend engagement tools like Glisser, survey monkey, and utilising Q&A or polling features within your association app. Not only does this give your members a voice, it also provides with valuable insights into your industry.  

 

3. GET CREATIVE

Think outside the square with the content you provide to your members. It’s always important to reinforce pre-existing concepts and knowledge, but don’t be afraid to try and present new things that they wouldn’t otherwise have had the opportunity to learn about. From reviewing and adopting new technologies, to providing with case studies on different perspectives, there are many ways to inspire your members and provide them with invaluable experiences.

 

4. COLLECT DATA AND REFINE

There’s arguably no better way of achieving better engagement with your members than collecting data. Insights into their thinking means you get a better understanding of their changing needs, interests, and requirements. Take these insights and refine your content to ensure you continue to stay current and meet their needs.

Data that you collect can be passive or active. Passively collected data is often collected  through technology usage that you can draw results from. Actively collected data includes surveys, polls and questionnaires.

To learn more about increasing member engagement check out our on-demand webinar: Leapfrog last year’s member engagement with event technology.

 

GMID 2017: Content follow up

Thank you to all our kiwi event profs who joined us in celebrating GMID 2017 at our breakfast in Wellington. Please see below for download links for content provided by our speakers on the day, and here’s pics if you missed it.

Future of meetings industry report

Infographic (Rachel's mindblowing stats): An in depth look at the UK events industry

For more info on the IACC and their work on the Meeting Room of The Future check this out...

CINZ also publishes heaps of excellent industry statistics. Check out their resources here.

A sneaky peak of Lotta’s beautiful venue is here.  

For M-C’s full story, here’s her LinkedIn profile , feel free to connect!

Carrie of course referenced the Association for Women in Events.  If you’d like to join AWE, make sure you enter the promo code T9MS3EKT when you sign up.  It makes it $15USD cheaper YAY.  She’s also available on skype at carrieconferences, or email at carrie@womeninevents.org

Huge thank you to our fantastic sponsors and speakers, Marie-Claire, Carrie, Rachel, Sue and Lotta

gmid banner.png

ShowGizmo launches new product suite to create more engagement and better event experiences

Event professionals around the world know how hard it is to choose an event app that perfectly fits their objectives. But now veteran event app provider, ShowGizmo, has made it easy with the release of a new product suite with features and enhancements all designed to create more engagement, better event experiences and push the boundaries of technology.

“6 years ago we launched ShowGizmo, a product designed to make events more awesome and help event organizers better connect and create value for their attendees,” said ShowGizmo CEO, Marie-Claire Andrews. “Today we create a platform with an extensive suite of features to suit organizations of every type; from internal teams to associations and one-off events,” she added.

The new suite includes:

●  A low priced ‘Essentials’ option for single events that need simplicity without compromising on service.

●  A ‘Premium’ package with access to next-level engagement features and world class support

●  The ‘Professional’ platform for the ever increasing base of customers working on engagement all year round, seeking to maintain a conversation with their community alongside their live events.

Highlighted feature updates within the suite include the ability for event managers to customize app features themselves, promote upcoming events with an event ‘lobby’ and a digital swag bag.

The product release, aptly named ‘The Banoffee Release’ is a sweet taste of things to come for the long-standing event app company. Marketing Manager, Lara Simmons explains, “The Banoffee Release is a big celebration for the team, 6 years providing apps means we’ve seen and learnt a great deal,” she continued, “This release and the updates it includes were truly inspired by all of the clients we’ve worked with to date.”

Unlike other event app platforms, the ShowGizmo suite is fully supported by a team of event professionals that work alongside customers to align objectives and ensure maximum ROI. “There’s plenty of basic DIY apps on the market, or simple solutions that bolt-on to registration systems,” said Dott Nemeth, the Melbourne based Customer Success and Production Manager, “but today’s event marketer is looking for proactive assistance to save time and stress - and looking for that to be local”, she adds. ShowGizmo has team members on hand for advice throughout the USA, Australia and New Zealand.

ShowGizmo are running a series of webinars on the new product suite - for more information visit www.showgizmo.com/banoffee-webinar

We are hiring! App Concierge role (Casual)

ShowGizmo provides event apps to thousands of event organisers around the world. Every month our app is being used at conferences, tradeshows, awards ceremonies, product launches etc.

We’re looking for new team members in Melbourne, Sydney, Brisbane, Gold Coast, Wellington, Auckland to assist our clients to have an amazing experience onsite with our event app.

In the same way a hotel concierge knows all the facilities, areas of interest and how to get around the hotel, you as our ‘app concierge’ will understand our app features, how the event plans to use them and how to use the app and will be onsite at our events to assist clients and their event participants. You’ll probably also need to know the event wifi as we ALWAYS get asked that! A typical day will include assisting participants at registration to download the app, making tweaks to the agenda, adding a live poll, facilitating in-app Q&A, handing out exhibitor QR code posters and generally being on hand to answer the event producers last minute questions, and requests for advice.

Your empathy, helpfulness and energy will make all the difference to our app’s success onsite. So, you will be;

• Warm and friendly

• Calm under pressure

• Tech savvy

• Able to explain technology to inexperienced users in a way that makes them feel grateful not patronised

• Enthusiastic

• Well presented

Your experience to date is likely to include;

• Front line support or call centre

• Hospitality front of house

• Data input/word processing

You’ll like this role because;

• It’s casual and can fit in around other things you’re doing

• It could lead to ongoing work with us in a marketing or production capacity

• It will expose you to cool events and interesting clients giving you some experience in the events industry

If selected, we need you to attend a fortnightly one hour online training session with the HQ team to keep connected, up to speed on new features and engaged with us.

You’ll then be advised of events in your location that require an app concierge as and when they are confirmed. You may also be asked to travel. All expenses are covered and we pay WELL as this is such a critical role for us.

Interested? Contact Dott Nemeth to apply

dott@showgizmo.com